Sell sharper,not harder.

Numbers built in the field.

Not a framework from a textbook — a record from real sales organisations and enterprise programs.

• Boutique consultancy — sales, GTM & positioning
• Official Partner · Business Maker (KR) at Lemon Operations
• Instructor, Autodesk Korea iTAS program
• Former Country Director, Les Mills Korea
• Queen's University (Canada), Economics
• Korean · English · Mandarin

We don't hand over a strategy and leave.We stay until it runs.

The same problems the large firms take on, solved in a boutique structure. Instead of a team producing a deck, the founder works with you directly — and stays until it works in the field.

Built in the field, not in theory.

Companies and organisations I have worked with

Frequently asked questions

• Do you also do outsourced sales?

  Depending on the industry and the product, yes. The default is to leave a working system inside your team through training and coaching — but where the early pipeline has to be built by hand, I will go in on execution. What I do not do is performance-guaranteed contracts. Sales depends on product, pricing and timing, variables I do not control, so promising an outcome serves neither side well. We decide the right format in the first conversation, and if it is not a fit I will say so.

• How is this different from a large consulting firm?

  The problems are similar — GTM strategy, positioning, sales architecture. The difference is scale and method. Instead of a team researching and leaving a deck behind, the founder works with you from beginning to end. That makes it faster, less expensive, and scoped only to what you can actually execute. Closer to building what your team can do next week than to producing a beautiful document.

• Do you help companies enter the Korean market?

  Yes, in both directions. For global companies entering Korea: local ICP definition, channel and partner mapping, localised outreach, and the first reference customers. For Korean companies expanding abroad, the same work in reverse across APAC, Greater China and North America. Having lived and worked in Canada, Shanghai and Seoul, I can speak to decision-makers on both sides directly — this is designing the selling, not company registration or translation.

• Will you write our proposals and sales collateral?

  Not in coaching and advisory work. We review the logic and messaging of your proposal together, but finishing the document stays with your team — that is how the next one gets better. In execution partnerships, outbound assets are sometimes built together. Scope is agreed up front.

• What does it cost?

  It depends on the program, the size of the team and the duration. After reviewing your enquiry I come back within a week with scope, timeline and cost shaped around your situation. Nothing here is a fixed package, so it is more accurate for both of us if I hear the situation first.

• We are still an early-stage startup. Is it too soon?

  Often the opposite — the impact is greatest when you have PoC traction but conversion to paid is unclear. That said, not every enquiry is accepted. As a one-person practice there is a limit on concurrent projects, so I check first whether my experience genuinely applies to your situation.

• Our team uses no AI tools at all. Does that work?

  It does. The training starts from "where in our sales process should AI apply?", not from tool tutorials. Most participants in the Autodesk Korea partner program had little prior AI experience and were applying it to live pipeline within three days.

• Do you work online or on-site?

  Both. Workshops and multi-week training benefit from being in the room together, so on-site is recommended. 1:1 coaching and strategy advisory work well online. We arrange it around location and schedule.

• Which languages do you work in?

  Korean, English and Mandarin. I work directly with APAC teams at global vendors and with international companies entering Korea, without interpreters.